Franco Valentino

AMP is dead

Google AMP is dead. Long live Core Web Vitals!

SEO Basics, Blog / By

AMP, short for Accelerated Mobile Pages, was announced by Google in 2015 to help publishers swiftly deliver content to readers on their mobile devices. It was a revolutionary idea at its time, but now it’s clear that the program has failed miserably. This is because other new technologies have been created that are more advanced and produce better results than AMP ever could. In July of 2021, Google rolled out thee ‘Core Web Vitals” and page experience updates, essentially killing the AMP technology which is widely despised by the web master community.

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Subdomains vs Subfolders: What’s the Difference and Which Is Better for SEO in 2019?

Blog, SEO Basics / By

ToTheWeb.com’s Rosemary Brisco was arguing with some clients about whether subdomains or subfolders are superior for SEO ranking. Her clients were somewhat knowledgeable about SEO and heard some alarming things about the ‘subdomain vs. subfolder debate’ — which has become an even more important one in 2019’s technical SEO environment. Brisco brought the matter to …

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WordPress Speed Optimization: Reach Unicorn Speeds With Brotli Compression

Blog, SEO Basics / By

Goal: Unicorn Page Speed with WordPress — Get (Close to) Instant Above-the-Fold Page Load Speeds Achieving sub-2-second range page load speed is like trying to break the sound barrier for the first time. Sure, if you have super slim pages, no tracking codes, and straight HTML without a CMS, it makes it slightly easier. But …

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What Is SEO?

Blog, SEO Basics / By

What is SEO? SEO is short for search engine optimization. It is the art and science you need to pop up relatively high on a search engine’s result page – the “SERP” – when a user enters a query. Obviously, the higher the rank, the more likely the user is to see, click through, and …

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The Modus Mystery: How To Recover From A Failed Website Migration

Case Study, Website Migration / By

Rick’s Story September 2nd, 2016. 7:30 am and Rick MacKirdy sat down at his desk, opened up his MacBook, and dug into Google Analytics. When he saw the chart, he felt his heart drop and a cold chill crawl up his spine. Traffic was down 99.4%. And it happened almost overnight. His company, Western Rubber …

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A Website Audit Can Save You Money (And Boost Your Google Ranking)

Blog, Site Audit / By

A website audit can maximize benefits from your content and reveal faults costing you hundreds (if not thousands) in revenue losses each day. How is this possible? Neglect. Many website owners have a “set it and forget it” mentality. A site owner is happy with the launch and rarely makes changes afterward save for a …

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