Google AMP is dead. Long live Core Web Vitals!
AMP, short for Accelerated Mobile Pages, was announced by Google in 2015 to help publishers swiftly deliver content to readers on their mobile devices. It was a revolutionary idea at its time, but now it’s clear that the program has failed miserably. This is because other new technologies have been created that are more advanced and produce better results than AMP ever could. In July of 2021, Google rolled out thee ‘Core Web Vitals” and page experience updates, essentially killing the AMP technology which is widely despised by the web master community.