Search engines deliver a product to their visitors - their customers - and that product is the content your site provides.

So, while “Content is King”, you have little chance of ranking well in Google if your on-site SEO is weak.

On-Site SEO Begins With Keyword Evaluation

There is no such thing as SEO without well-researched keywords.

This is a case where a little goes a long way. Strategic placement of keyword phrases will make all the difference in search engine ranking. Stuffing content with a bunch of keywords does not work and will most likely get your site dropped from the index.

Website Speed Is Critical

Google has confirmed that page speed impacts ranking. Slow sites will not rank well, if at all.

Mobile devices are now the primary means most of use to interact with websites. Because mobile devices access the internet over slower connections than had on a desktop, speed is critical.

There is no way around it. You must make your site as fast as possible if you expect good index position.

Broken Links = Broken SEO

Every link on your site must work. This sounds obvious, but you would be surprised at how many sites have dead links. This will kill your site rank.

Another problem is hidden links. How your page is coded, can hide links from search engines. JavaScript and jQuery click events will mask a link from search engine crawlers. Having a sitemap will help with this.

Quality, Quality, Quality

Well-written content is king. This has been said many times and it's true.

Search engines make money through paid ads (among other revenue channels) and they want great quality content to serve their visitors. Make sure you are giving them what they need.

How Much Should You Spend On SEO Services?

The cost of SEO depends on your business size and extent of services your site requires. In general SEO services range from $1,000 per month up to $15,000 a month depending on the size of your site.

The level of competition you have for keywords in search engines can add to the cost. Don’t compromise quality when contracting for SEO services. Inexperienced and unproven SEO's can cause irreversible damage to your site ranking.

Your goals and business needs will determine how much you spend on SEO. Keep in mind that SEO is an ongoing and evolving strategy. Think about a monthly SEO plan that keeps your site fresh and allows it to rank at the top of search results.

Narrative SEO Can Help You Achieve Your Goals

Website Ecosystem Model®

• Our Website Ecosystem Model® uses software diagnostics to evaluate & optimize your website and get the maximum number of organic ads and traffic possible from your content. This is the core of the model which we call the Trinity of Technical SEO.
• The Website Ecosystem Model® is the heart of your content engine. Like your real heart, if it doesn’t perform well, nothing else runs smoothly.

Narrative Intel Report

• The Narrative Intel Report (NIR) is a diagnostic report that tells you exactly what needs attention.