SEO Basics

subdomain

Subdomains vs Subfolders: What’s the Difference and Which Is Better for SEO in 2019?

ToTheWeb.com’s Rosemary Brisco was arguing with some clients about whether subdomains or subfolders are superior for SEO ranking. Her clients were somewhat knowledgeable about SEO and heard some alarming things about the ‘subdomain vs. subfolder debate’ — which has become an even more important one in 2019’s technical SEO environment. Brisco brought the matter to …

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WordPress Speed Optimization: Reach Unicorn Speeds With Brotli Compression

Goal: Unicorn Page Speed with WordPress — Get (Close to) Instant Above-the-Fold Page Load Speeds Achieving sub-2-second range page load speed is like trying to break the sound barrier for the first time. Sure, if you have super slim pages, no tracking codes, and straight HTML without a CMS, it makes it slightly easier. But …

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What Is SEO?

What is SEO? SEO is short for search engine optimization. It is the art and science you need to pop up relatively high on a search engine’s result page – the “SERP” – when a user enters a query. Obviously, the higher the rank, the more likely the user is to see, click through, and …

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